"For as long as I can remember, I lived my life in hiding. While everyone else was enjoying summer, I was trapped in long sleeves and hoodies, sweating but too embarrassed by my eczema flare-ups to show my skin. The worst part? I couldn’t touch anything scented without paying the price. I felt excluded from the fun, luxury side of beauty, left with nothing but clinical, boring, medicine-smelling creams.
That’s why I created NU BY JANAYE. I knew it was my literal purpose to build a brand where nobody has to choose between healing their skin barrier and smelling like an absolute dream. We formulate clean, intensely nourishing body care that calms the chaos on your skin while delivering the luxury scents you deserve. No more hiding. No more embarrassment. Just you, completely comfortable and glowing in your own true skin." - Kiana Butler, Founder of NU BY JANAYE